Om Narasimhan

Professor, Board of Overseers Professor
Carlson Marketing/Logistics Mgmt
3-163 CarlSMgmt
612/626-4480
naras002@umn.edu

Biography
Selected Works
Courses
Current Activities

Om Narasimhan, a Professor in the Marketing Department at the Carlson School of Management, focuses his research on innovation, pricing strategy, and channels of distribution. Narasimhan earned his Ph.D. in marketing at the University of Southern California and joined the faculty of the Carlson School in 2001. He has published articles in leading journals such as Marketing Science, Journal of Marketing Research, and Journal of Marketing; won the TechSig Best Paper award from the American Marketing Association; and been named a finalist for the John D. Little award for the best paper in Marketing Science. Narasimhan was recently named an MSI Young Scholar, a distinction awarded once every two years to scholars most likely to be “potential leaders of the next generation of Marketing academics.” He has also won the Outstanding Researcher of the year award from the Carlson School and was named Best Elective Professor by the MBA class of 2008.

Success in High-Technology Markets: Is Marketing Capability Critical?, Marketing Science (1999)

Conceptualizing and Measuring Capabilities: Methodology and Empirical Application, Strategic Management Journal (2005)

From Invention to Innovation: Conversion Ability in Product Development, Journal of Marketing Research (forthcoming)

Absorptive Capacity in High-Technology Markets: The Competitive Advantage of the Haves, Marketing Science (forthcoming)

Assessing the Consequences of a Channel Switch, Marketing Science (forthcoming)

Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions