Deborah Roedder John is the Curtis L. Carlson Chair and Professor of Marketing at the Carlson School of Management, University of Minnesota. She received her Ph.D. in Marketing from Northwestern University and is an expert in consumer behavior, specializing in children’s consumer behavior and consumer brand management. Her work has been published in top marketing journals—including the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research—as well as being cited in the New York Times, Financial Times, and Business Week. Professor John’s current research focuses on cross-cultural responses to brand extensions, sources of brand dilution, brand equity measurement. Roedder John is well known in the academic community, having served on the editorial boards of all three major marketing journals, as an associate editor at the Journal of Consumer Research, as a founding editor at the Monographs of the Journal of Consumer Research, and as President of the Association for Consumer Research. Her consulting activities include developing research methodologies as well as providing strategic guidance for marketing and brand management issues.
"More Than Meets the Eye: The Influence of Implicit Versus Explicit Self-Esteem on Materialism, Journal of Consumer Psychology, 2011.
"What Makes Brands Elastic? The Influence of Brand Concepts and Styles of Thinking on Brand Extension Evaluation, Journal of Marketing, 2010.
"Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers?" Journal of Consumer Research, 2010.
"Consumer Response to Brand Extensions: Construal Level as a Moderator of the Importance of Perceived Fit," Journal of Consumer Psychology, 2008.
"When Does Negative Brand Publicity Hurt? The Moderating Influence of Analytic Versus Holistic Thinking," Journal of Consumer Psychology, 2008.
"Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents," Journal of Consumer Research, 2007.
"Cultural Differences in Brand Extension Evaluation: The Influence of Analytic vs. Holistic Thinking," Journal of Consumer Research, 2007.
"Brand Concept Maps: A Methodology for Identifying Brand Association Networks," Journal of Marketing Research, 2006.
"The Emergence of Self-Brand Connections in Children and Alolescents" Journal of Consumer Research, 2005.
"Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, 1999.
"The Negative Impact of Extensions: Can Flagship Products be Diluted?" Journal of Marketing, 1998.
Consumer Response to Brand Personalities
President, Association for Consumer Research
PhD Coordinator, Department of Marketing
Editorial Board, Journal of Consumer Research
Editorial Board, Journal of Consumer Psychology
Materialism and Gratitude in Children
Associate Editor, Journal of Consumer Research
Lifetime Service Award, Journal of Consumer Research
Consumer Allegiance to Brands
Editorial Advisory Board, Journal of Consumer Psychology
Editorial Board, Journal of Public Policy & Marketing
Outstanding Dissertation Award, American Psychological Association, Division 23
