Carlson School of Management

MKTG 6055 Buyer Behavior

Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, managerial implications. Emphasizes class discussion.

Spring 2014

Section 001 LEC (61458)

  • Days: Tu,Th
  • Time: 03:45 P.M. - 05:25 P.M.
  • Room: CarlSMgmt 2-213

4 credits

Section 060 LEC (60910)

  • Days: Th
  • Time: 05:45 P.M. - 09:05 P.M.
  • Room: CarlSMgmt 2-215

4 credits

A-F only; prereq MBA 6210, MBA student

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