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MKTG 6055 Buyer Behavior

Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, managerial implications. Emphasizes class discussion.

Spring 13

Section 001 LEC (57053)

Days: Tu,Th
Time: 03:45 P.M. - 05:25 P.M.
Room: CarlSMgmt L-110
Instructor: Kathleen Diane Vohs - vohsx005@umn.edu

4 credits

Section 060 LEC (56428)

Days: W
Time: 05:45 P.M. - 09:05 P.M.
Room: CarlSMgmt L-114
Instructor: Kathleen Diane Vohs - vohsx005@umn.edu

4 credits

A-F only; prereq MBA 6210, MBA student

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MKTG 6055 Buyer Behavior

Spring 13

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