Carlson School of Management

MKTG 6051 Marketing Research

Methods for collecting/analyzing data to solve marketing problems. Survey research techniques. Research design, secondary/primary data collection, sample design, data analysis. Application of techniques to marketing problems, marketing research projects.

Fall 2013

Section 090 LEC (18922)

  • Days: Sa
  • Time: 08:00 A.M. - 11:20 A.M.
  • Room: CarlSMgmt 1-143

4 credits

A-F only; prereq MBA 6210, MBA student

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