MKTG 4082W Brand Management
Brand asset management. Measuring brand knowledge. Building/leveraging brands. Managing brands globally.Spring 2014
Section 001 LEC (65876)
- Days: M,W
- Time: 01:45 P.M. - 03:25 P.M.
- Room: CarlSMgmt 2-219
4 credits
A-F only; prereq 3001, 3010, 3040; meets Lib Ed req of Writing Intensive