This program will help leaders develop and execute marketing strategies that will create value and competitive advantage, while delivering strong financial results. Explore and gain a deeper understanding of marketing tools, techniques, and leading edge thinking that builds customer relationships and top line growth.
November 5-7, 2013 / 8:00 a.m.–4:30 p.m. / $3,500
Success in today's complex marketplace is critically dependent on accurately aligning an organization's capabilities with the market's demands. Consequently, identifying market opportunities; establishing market priorities; creating, enhancing, communicating, and delivering differentiated value to your customers; developing an effective and integrated marketing strategy that incorporates digital marketing and social media; and increasing the value of brands are topics of upmost importance for managers with marketing responsibilities.
The Strategic Marketing program explores the most current developments and best practices in these areas, providing the participants with practical knowledge and actionable strategic insights. The program is designed to enhance the ability of managers to develop and implement strategies that strengthen customer relationships, accelerate company growth, and enhance shareholder value.
|Mark Bergen, Professor, James D Watkins Chair in Marketing, Carlson School of Management, University of Minnesota|
Dave Hopkins, Program Director, Carlson Enterprise, Carlson School of Management, University of Minnesota
|George John, General Mills-Gerot Chair in Marketing and Chair of the Marketing Department, Carlson School of Management, University of Minnesota|
|Joseph Redden, Assistant Professor of Marketing and Logistics Management, Carlson School of Management, University of Minnesota|
Carlson School of Management
University of Minnesota
321 19th Ave. S.
Minneapolis, MN 55455-0438
A discount of 15% will apply to registrations of 3 or more people from the same company registering as a group for the same specific program. Please note that this offer is contingent upon all registrants enrolling in the same program having the same start date. Program cancellations and program transfers affecting the minimum number of people enrolled in the program for which the discount applied will void the discount.
Dave Hopkins and Joe Redden talk about Strategic Marketing.
“The entire Strategic Marketing course was relevant, actionable, and thought-provoking for our organization.”
– Mark Schuleman
“The Strategic Marketing program was an investment well worth the time and expense. In the fast lane of business, this course was a beneficial pit stop that will allow me to emerge refueled intellectually. The intellectual stimulation that Carlson provides will enhance our capacity to become more competitive.”
– Charles W. Anger
“This class brought to bear some great techniques and tools that I hope to use to help our company achieve even greater success. I believe this class provided an excellent mix of theory and practical real world examples of techniques in action. This class is a winner!”
– Jeffry Swertfeger
Director of Marketing
Business Development Manager